Job done – MS-RT makes its debut

British company with motorsport success in its bones, MS-RT launched its new Transit Custom to the media this year supported throughout by Newspress Creative.

Journalists were invited to MS-RT’s dedicated showroom in Pontypool, South Wales, where they met MS-RT Directors Ed Davies and Joe Pace, as well as Andrew Wheatley from M-Sport, the Ford-backed motorsport team that helped to develop the vehicles. Newspress Creative provided event management throughout, as well as pre- and post-event support, press material creation, photographic assets and collation of subsequent coverage.

As well as the opportunity to experience the vehicle on spectacular Welsh roads and speak to the brains behind the MS-RT Transit Custom, attending media were also given the opportunity to go behind the scenes at the factory and try their hands at the specialist techniques used to create the finished vehicles.

Based on the already handsome Ford Transit Custom, the all-new model from MS-RT uses technology and aerodynamic influences from Ford’s works-backed rally team to create a performance version of the country’s most popular commercial vehicle, each of which is hand-finished at MS-RT’s custom-built factory.

The new MS-RT Transit Custom’s exterior styling includes a full front bumper and grill replacement with integrated factory fog lamps, extreme front diffuser, wide body arch extensions, sills, rear diffuser and rear spoiler, all of which are manufactured by MS-RT at its UK factory in Pontypool.

It also comes with a British-made twin sports exhaust system, along with unique MS-RT exterior branding and decals.

The MS-RT Transit Custom also gets exclusive new 18-inch Anthracite OZ Racing alloys with 103 XL load-rated Hankook Ventus S1 evo2 tyres, along with Eibach performance lowering springs. The combination improves handling and responsiveness, while at the same time ensuring the Transit Custom still delivers where it needs to by maintaining its payload capacity.

Inside, the performance theme continues with a handcrafted MS-RT Nappa leather and suede seat facings, along with a distinctive MS-RT sports steering wheel with carbon fibre inlays. The rally-inspired interior theme is completed with MS-RT branded floor mats and dash clocks.

All MS-RT vehicles come with Ford’s latest SYNC3 entertainment system with satellite navigation, dual side loading doors, loadspace lighting, a 230v power converter, parking sensors, reversing camera, heated windscreen, heated seats and upgraded HID headlights with integrated daytime running lights.

Under the bonnet, the van has Ford’s 170PS EcoBlue 2.0 litre TDCi engine, giving 405 Nm of torque. A choice of six-speed manual or six-speed automatic gearbox can be specified. There are also a number of cabin layouts – two-seat panel van, three-seat panel van, five-seat double-cab and six-seat double-cab, with a choice of long or short wheelbases and a tailgate or twin back doors.

MS-RT Founding Director, Ed Davies, said: “The new MS-RT Transit Custom takes an already excellent van and turns it into something really special, which owners are bound to cherish, and which businesses will use to make their brands really stand out.

“We’re extremely excited about the launch of the new Custom and what it means for MS-RT, as well as our many loyal customers. In addition, it’s also great news for the British economy, as every single vehicle is hand-finished in our factory in Pontypool, South Wales.

“As we launch the vehicle to the media and public we fully expect it to become the hottest property on the van market, and like many of the people who will buy it, we can’t wait to get the job done.”