Helping two of the most evocative names in sports and racing cars honour significant anniversaries, Newspress Creative teamed up with Lotus Cars and Brabham Automotive to field three amazing vehicles at the Newspress stand for this year’s SMMT Media Test Day.
With both Brabham and Lotus celebrating 70th anniversaries in 2018, this May’s gathering at Millbrook was the perfect occasion to show off some outstanding cars from the marques’ past and the future.
For many of the journalists and industry figures attending it was the first opportunity to see the phenomenal Brabham BT62, having only been unveiled two weeks earlier in central London. With a price tag of £1 million before taxes, this track-only supercar marks the return of the famous Brabham badge.
Still the only driver to win a F1 World Championship in a vehicle bearing his name, 2018 is the 70th anniversary of driver and engineer Jack Brabham’s entry into the world of racing cars. With the mantle now passed to his son, David Brabham, the BT62 is envisaged as the first car in the reborn brand, ahead of its return to racing and the production of road cars.
Also on the Newspress stand was the revolutionary Lotus Type 88, the Formula 1 racer from 1981. Originally Team Lotus had tested the Type 88 in secret because it featured two design revolutions; it was the first F1 car to feature a composite monocoque, and it employed a twin-chassis concept which the team were keen to keep under wraps for as long as practical. However, despite participating in practice sessions for three Grand Prix races that year it fell foul of a massive political and legal battle, meaning it never raced in anger.
Joining the Lotus F1 car was one of the company’s most famous road-going models, and a favourite Bond car of many, the Lotus Esprit S1. Finished in iconic white, the Esprit S1 first made its appearance in 1977’s The Spy Who Loved Me, while the later Lotus Esprit Turbo S2 appeared in 1981’s For Your Eyes Only.
All three cars proved a big hit with attendees, and the only complaint being that they were all for static display only.