The truth of hybrid mpgs – plugging in to the market

Working with HonestJohn.co.uk to debunk myths of motoring, Newspress Creative researched and distributed a story about the honest truth of hybrid mpgs that got the world talking.

Staying true to their ex-journalist ways of knowing what makes a good story, the Newspress Creative team put together a press release package with hard-hitting facts about the real mpg of popular hybrids.

Using results from 148,000 real MPG fuel reports, HonestJohn.co.uk reported that some hybrids return just a third of advertised economy, while plug-in models (PHEVs) short-change drivers by as much as 80mpg.

Resulting in national, specialist automotive and broadcast coverage, Newspress Creative delivered an on-brand, on-target press release campaign.