Right on track with Lotus media guests

Ensuring a brand’s heritage and personality is clearly understood in a key market, ahead of a relaunch, is vital for any car manufacturer, so Lotus Cars turned to Newspress Creative when it wanted to host 21 leading Chinese automotive journalists.

Giving the guests a comprehensive introduction to all things Lotus, including the handmade nature of every car and the engineering philosophy that defines how a Lotus drives and handles, the visitors spent two days on the company’s Hethel site in Norfolk. Touring the production lines, and even driving the famous test track, the Chinese media also spent time with the senior management team to receive a glimpse of how the company and its products will evolve in the future.

Supporting with logistics, timetable development, and guest management, Newspress Creative was on hand to ensure that things ran smoothly – from arrival at the airport through to departure.