The Goodwood Festival of Speed was a flurry of PR activity, with a global audience at the event and following online. Breaking through the media noise was Lotus, who not only celebrated its 70th anniversary at the Festival, but also launched new cars, hosted VIP media, and became the third-fastest production car in the Supercar Shootout.
At the heart of the automotive PR activity was Newspress Creative, who worked as an extension from the Lotus Cars press office; right from the very beginning to the Festival weekend itself. From managing stakeholders to organising VIP media, social media planning and live activation, as well as event logistics and management, the Newspress Creative team assisted Lotus to make the Festival unforgettable during the sports car maker’s 70th year.
The Newspress team was there from the very start, assisting in the first meetings with Goodwood to ensure the brand was an automotive partner, to supporting on the ground with scrutineering and photography and videography delivery, and even making sure key media experienced the cars on the Goodwood Hillclimb, all the while ensuring a seamless PR approach as an extension of the Lotus communications team.