Launching the Brabham BT62 up the Goodwood Hill

Newspress Creative has been working with Brabham Automotive from the start of the launch of the BT62 in 2018.

When it came to unveiling the car at the Goodwood Festival of Speed in its UK public debut – the ideal location for the outright pace and spirit of the BT62 – Brabham called on Newspress Creative to assist with distributing and writing the announcement of the car’s attendance, as well as inviting select journalists to ride with David Brabham up the gruelling Hillclimb, and a public ticket giveaway competition on Instagram.

Resulting in a global reach of traditional print and online journalists, as well as multi-million follower influencer channels, Brabham Automotive successfully launched the BT62 up the Hill and to the hundreds of thousands of guests at the Goodwood Festival of Speed online and at the event.