Supporting a legend at 70 – Lotus’ anniversary celebration

Celebrating 70 years since the first Lotus, the UK-based sports car manufacturer invited 8,000 Lotus owners, enthusiasts and fans to its home in Hethel, Norfolk for an unforgettable day with old and new friends.

At the heart of the event was an in-house communications team and carefully-managed supporting agencies, of which Newspress Creative played a pivotal part. Responsible for delivering communications from print to digital, social media and events management, Newspress Creative, the PR arm of newspress.co.uk, had a large influence on Lotus’ 70th anniversary event communications both internally and externally.

Responsible for the PR before, during and after the event, Newspress Creative managed a range of media, including this tyres-shredding preview video, https://www.youtube.com/watch?v=0p3n7tS5BmQ, as well as a quick turnaround on the post-event films and high-resolution imagery, all of which were delivered by highly skilled and trusted freelance videographers and photographers.

A privilege to support Lotus, its partners and friends of the company, Newspress Creative ensured that proper briefing was given to all stakeholders including automotive, regional and lifestyle media attending on the day, including management of the live social feeds and interview schedule.

Organising interviews with famous Lotus faces, including Clive and Hazel Chapman, the son and wife of Lotus founder Colin Chapman, not to mention hearing from the Lotus Elise’s namesake, Elisa Artioli, the Newspress Creative team helped make sure that viewers on the day and online left with a smile on their face and learning something new about the Lotus brand and its history over the last 70 years.

With decades’ worth of PR, journalism and most recently digital communications experience, the team made sure that all eyes were on Lotus as it celebrated 70 years of sports car innovation, engineering and lightweight prowess.

Watch the post-event video to see what happened and how we played a small part in one of the most memorable automotive events in 2018.