Getting in front of the right audience is vital, and launching a new motorsport concept on a global stage is never easy, but Newspress Creative has an outstanding track record.
Innovative start up Aluada and its innovative Airspeeder race series chose Newspress Creative and Market Engineering to support its world debut at the Goodwood Festival of Speed.
Developed by Alauda Racing, an Australian start-up with the long-term ambition to use its technology to develop a world-beating flying sports car for sale to the public, the Mk. IV quadcopters will hit speeds of 200km/h and offer a power-to-weight ratio superior to an F-18 fighter jet.
A perfect match for the sister agencies’ skills in high profile campaign management we worked with Alauda’s in-house team for the media engagement strategy, key content and press materials, as well as handling global distribution. On the days of the launch at Goodwood the team were on hand to handle media engagement, liaise with the Goodwood team and sort last minute logistics.
The numbers speak for themselves, with the launch PR activity generating an estimated coverage views of 5.21M and an online audience in excess of 2.6Bn
For more information on how Newspress Creative or Market Engineering can help launch your brand, get in touch.