In a major initiative that will energise recruitment within the UK automotive industry, Newspress Creative supported the launch of Mission Automotive in central London at the famous Royal Chelsea Hospital.
Delivered in partnership with the Royal Foundation of the Duke and Duchess of Cambridge and the Duke and Duchess of Sussex, Mission Automotive has the full support of the Society of Motor Manufacturers and Traders (SMMT) and the Ministry of Defence.
Led by the Forces’ Motorsport Charity, Mission Motorsport, the Royal Foundation initiative helps service leavers and veterans into UK Automotive industry jobs. Covering the entire sector, from components, infrastructure and software through to manufacturing and logistics, the project will supply a broad range of highly-relevant skills to the job market.
Newspress Creative not only provided content generation and coordinated distribution services, but it worked with Mission Motorsport and the SMMT on strategy and planning as well as key messaging in press materials. On the day itself it helped coordinate media management and ensure guests made the most of the event.