With a street launch in the heart of London’s St James, and a bespoke VIP and media gathering, Newspress Creative catapulted a new car into the limelight ahead of its pilgrimage to the Circuit de la Sarthe for the famous Le Mans race.
Working together with Peter Auto and its famous Le Mans Classic event, Paul Stephens turned to PR agency Newspress Creative for its support for the promotion of it limited-edition, hand-crafted 911, the Le Mans Classic Clubsport.
Working to a tight deadline and detailed brief, Newspress Creative helped ensure media attendance at both its London, Le Mans, and Goodwood Festival of Speed appearances, with the agency creating a suite of press materials to compliment all activities. It liaised with key media and influencers for each show, to allow interviews and help pave the way for road tests after the car’s reveal.
Capturing the attention of the global press, the car found instant fame, which in turn led to a series of high-profile events through the summer – massively boosting the Paul Stephens brand and the desire for its cars.