Working with the three show partners, and alongside the show’s many exhibitors, Newspress was chosen to be the agency behind the content production and media distribution for what is Europe’s premier commercial vehicle show. Through the generation of informative and relevant content for exhibitors and visitors alike, as well as the drafting and distribution of regular press releases on key topics relating to the show, Newpress Creative has ensured maximum impact across all media channels in the build up to each show.
To provide an engaging and relevant flow of news stories across the pre and post event newsletters, our team liases directly with the event exhibitors to gather news and announcements in the run up to the show. Alongside the consumer focussed output, Newpress Creative crafts and distributes a strategic range of press releases, targeted to appeal to both B2B and B2C channels as well as more generalised news outlets.
Throughout the course of the event itself, Newspress runs the CV Show press office, orchestrating the media activities on behalf of the event partners. With planned and strategic content curation and distribution taking place over the three-day event, a steady stream of engaging output is ensured.