Innovative start up Aluada and its brand-new motorsport series Airspeeder has chosen Newspress creative and Market Engineering to support its global debut at the Goodwood Festival of Speed.

A perfect match for the sister agencies’ skills in high profile campaign management, as well as technical content generation, the Airspeeder project is the latest signing to a growing international portfolio.

Developed by Alauda Racing, an Australian start-up with the long-term ambition to use its technology to develop a world-beating flying sports car for sale to the public, the Mk. IV quadcopters will hit speeds of 200km/h and offer a power-to-weight ratio superior to an F-18 fighter jet.

The Airspeeder race series concept and Alauda Racing team were conceived and developed by South African-born Australian, tech and space entrepreneur Matt Pearson.

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