While many look back over the year during the festive season, Lotus looked sideways in the #DriftmasEvora.
Delivering a Christmas tree with a 410hp sleigh, the engineering elves at Lotus wanted an ingenious way to transport a Christmas tree using an Evora GT410 Sport.
The first-ever #MerryDriftmas video, by Newspress Creative, saw a festive delivery with a difference – all filmed on site at its Hethel home in Norfolk.
While most Christmas trees travel strapped to roof racks or stuffed in car boots, Lotus knew it could do it differently with carbon fibre, a little welding and a lot of burning rubber. Using closed roads, and with thanks to an understanding security guard, the two-minute video encompassed the whole facility, and even included two of the marque’s most famous cars (and a bike). Extra points were awarded to viewers who could spot and name them.
Intended as a light-hearted way to mark the festive period, the video celebrates Lotus sports cars and the pure pleasure of driving. This film was created on closed roads using professional drivers, and no attempt should be made to recreate the driving shown.