mal hay

Newspress Creative, the PR, content and events division of Newspress, has strengthened its core team with the addition of experienced automotive PR professional Mal Hay as Associate Director.

The appointment is part of continued growth that sees the full-service agency gear up to meet the evolving communication needs of the car industry at a time of rapid change. Mal joins Newspress Creative following the company’s record year in 2018 and ahead of some major business initiatives in 2019.

Mal brings with him a wealth of experience working with major manufacturers, on everything from internal communications and dealer PR to full-blown multi-channel campaigns and media launches.

Newspress Creative offers a full range of services to all automotive-focused companies, such as written content, photography, video and design, as well as creative consultancy, press fleet management, social content and media launch planning and delivery.

Commenting on his appointment, Mal said: “This is a time of significant change for the automotive industry. Newspress is evolving in order to best meet the changing needs of the marketplace, and I am very excited to join such a widely known and respected brand.”

Matt Sanger, Associate Director and Head of Newspress Creative, said: “Mal joins Newspress Creative in a transformational period for the company. We’re growing, but want to make sure that our structure and services remain focused on delivering the best value to clients.”

The full-service agency is based at Bicester Heritage and the Newspress Creative team includes ex-journalists, editors and OEM PRs to cover every aspect of the automotive PR and communications industry.