Award-winning automotive PR and events agency Newspress Creative will strengthen its offering to clients by working more closely than ever with the core Newspress media distribution business following its latest strategic appointment.

Sophie Ambiguo has joined Newspress Creative’s growing team as Trainee Junior Account Manager following two years as a content manager at Newspress headquarters in Horsham. In her new role Sophie will work across the agency’s expanding roster of clients as well as supporting the team at sister agency Market Engineering.

A key part of her brief will be to ensure clients better benefit from the relationship between Newspress and Newspress Creative. This includes better utilisation of Newspress’ industry-leading database of media contacts for more efficient and effective press release distribution.

Sophie said: “This is a very exciting next step in my career and I can’t wait to get started. I’m really looking forward to taking my first steps in automotive PR and to working alongside the brilliant team here and on the many exciting projects that are in the pipeline.”

Matt Sanger, Head of Newspress Creative, said: “Sophie’s appointment is another step forward for Newspress Creative as we continue to build our presence and reputation.”